Boundless creative consulting

I understand design - from design in business, the design of products and services, in multimedia and print, the design of brands, and how to use design as a strategic tool.

I'm a dedicated, multi-disciplinary designer with ten-years in design, brand strategy and interactive media. And I'm passionate about injecting entrepreneurial and creative vision into every project.

From concept to final artwork, my design experience covers brand identity, corporate and marketing collateral, interactive media, user interfaces and the composition of digital graphics. I have a distinctive visual style and creative approach to produce inspired solutions.

I have spearheaded creative projects such as touch screen kiosks for South Australian Tourism, entertainment properties for Fox Films, intranet design for BHP Billiton, a web site for the AUSTRALIA Opera House, and a site for Wine of Australia which won a Telstra Internet Award for Best Industry Website in 1998 and 1999.

My career highlights include; working with Baz Luhrmann as the design consultant on Moulin Rouge online; as a Studio Archetype consultant in San Francisco working closely with Electronic Arts defining their online initiative; and in London assisting Virgin develop their '.com' presence.

Working with creative teams in Australia and well-disciplined teams internationally has given me a candid and responsive approach to working with clients from small or large organisations.

Convergent skills

This convergence of design and business experience has created:

• An inspiring idea generator with entrepreneurial vision
• A confident and capable communicator of ideas and design
• A highly experienced visual designer for print and multimedia
• Someone with an intuitive grasp of user experiences across multiple touch points
• A person with interactive design skills who can create usable and desirable interactive solutions
• Strengths in translating market and business trends into branded concepts and design
• A creative integrator - someone who can merge client requirements, user research, design needs and a business plan into a cohesive strategy
• Concept modeling capability to translate business, brand, marketing, and communication strategies into a conceptual framework
• A full working knowledge of developing solutions within a multi-disciplinary environment - brand strategy, information architecture, content strategy, visual design, interactive design and web development

Concepting - An entrepreneurial approach

I recognise that design solutions are commercial solutions. Therefore my design services are created in harmony with your business strategy. I describe this process as design infused with an entrepreneurial attitude and mindset, and call that process Concepting.

I'm interested in design as a business strategy, therefore I want to understand your business model - essentially how you expect to create and keep customers. I then envision an ideal future state for your brand and product solution describing how your business should act and look.

Concepting is about thinking beyond the brand or logo, it's about clarifying ideas by uniting the business model, customer experience and creative strategies into a branded concept.

The process:

• Explore: This is the discovery phase where I explore market trends and competitor's solutions to form design insights on potential brand, interactive and product/service scenarios.
• Define: In a collaborative effort the scenarios are refined to produce an archetype concept outlining the brand strategy and customer experience definition. In the case of interactive solutions this extends to include a list of features, community and content opportunities, and user interface design concepts.
• Create: This is the 'design' phase where the tangible brand identity, user interface, t-shirt graphics, words or marketing brochures are crafted. This involves outlining a visual framework, such as logos, image libraries, and color palettes, to encourage the development of consistent visual and marketing creative.